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Black Friday Homepage
My Role:
Collaborated with Stakeholders to execute business needs, while conducting a clean design experience to entice customers to interact with the page. Running constant A/B tests to ensure the most effective homepage design was implemented. All while maintaining Home Depot brand event guidelines.
Strategy & Vision:
Strategy & Vision:
I created wireframes and prototypes within a staging environment to share the vision, design principles and content strategy.
Oversight & Coordination:
I partnered with content and legal team for consistency and clarity within the language. I collaborated with the photography team for product imagery used on the homepage.
Hero Image I Art Directed for the campaign
Wireframe leading to the Final Design
Mobile Web
In 2017 Black Friday, 42% of Homepage visits were from a mobile device.
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Fathers Day Savings Campaign
