Home Depot Apple TV

In Q3, I helped lead the design and launch of a THD DIY Projects video-based app for download on the new Apple TV iOS The app was initially built as a TEST to gauge customer interaction with DIY content through Apple TV. If successful, long-term goal is to integrate shopping/payment functionality into the app. The app consists of a curated playlist of our DIY videos including: Our top performing project videos that receive highest user engagement as well as top searched, seasonally-relevant projects that would be maintained & updated through VideoCloud Designed the Apple TV THD DIY logo for the app, and App Store. Since its launch in late September 2016, the app is averaging 500 downloads/ week (with no set promotion or marketing)